FIAT UK Brand Repositioning Campaign
Ambivalent people think FIAT is affordable, stylish and user friendly, but they also feel is not a surprising brand and that their cars are unreliable and not very desirable. How can we get people who are currently ambivalent about the brand to consider it when buying their next car?
Selected approach:

more advertising stuff

Vanish - Pre–stained Clothes Store
Durex - Social Campaign
UNGIFT.ME - Charity Campaign
ELLAS KITCHEN - Pitch winning idea ★
A Social Store for Durex
Evian - Social Symphony Concept
Content & More
Chivas Regal - Global Campaign
Durex - Gift Box
Sport 24 - Brand Comms
Back to Top