FIAT UK Brand Repositioning Campaign
Ambivalent people think FIAT is affordable, stylish and user friendly, but they also feel is not a surprising brand and that their cars are unreliable and not very desirable. How can we get people who are currently ambivalent about the brand to consider it when buying their next car?
Selected approach:

more advertising stuff

Money Making
Durex - Gift Box
FIAT 124 Spider - UK & EU Launch ★
Indian Premier League
Vanish - Pre–stained Clothes Store
Content & More
UNGIFT.ME - Charity Campaign
Sport 24 - Brand Comms
VO5 - The Oaks 'Folkumentary'
A Social Store for Durex
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