SPORT 24 - BRAND DEVELOPMENT
THE BRIEF:
Name, create and develop a new TV channel that broadcasts 24/7 LIVE all major sporting events on airlines and cruise companies. It is offered as part of the in-flight/on-board entertainment services on air and cruise lines.  
THE BRAND CONCEPT: 
SPORT 24, Don't miss it for the world. Unmissable sporting moments happen every day. Sport 24 gives one less excuse for not being there to revel in the glory, or share the pain. Because now all the action can be catched – whether you’re in the air, or at sea. 
THE WORK: 
This integrated project included brand concept and development, toolkits, communication guidelines, channel identity and look and feel, create and produce promos, idents, music, imagery, etc.
The name Sport 24 was chosen as the most direct way to express what it is. 
The concepts and visual markers are behind the look and feel are the stadium lights that allow us to keep playing and watching at any hour. The digital scoreboards present at every sporting event. The departure boards that help us get where we’re going.
Companies like Norwegian Cruise Line, Lufthansa, Air Gulf and Turkish Airlines are amongst the current providers of the channel. 
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