David Cardona - Senior Art Director - Skyscanner X Exceptional ALIEN

Skyscanner X Exceptional Alien

Exceptional City Guides - Skyscanner's first Content Partnership

Problem

Almost 53% of visitors to Skyscanner don't have a destination in mind. How can we influence their decision on where to go while also combating the idea that popular destinations will break the bank?

Solution

In partnership with Exceptional ALIEN, Skyscanner will launch world-class curated travel guides across all our key touch-points (Homepage, App, Email Marketing, SEO Destination Pages, Social Channels, and PR) to help Canadians and Australians explore and save in the lead-up to their key booking moments.

Exceptional ALIEN's creators will help enlighten our 110 MAU (Monthly Active Users) travellers to explore hidden gems and get off the beaten path while empowering them with the tools to save money on their next great adventure, ‘powered by Skyscanner’.

Sharing insights on how visitors can live like a local with an authentic experience inside a city, vs. falling into “tourist traps” with generic, impersonal recommendations.

To keep consistency with Skyscanner's new positioning, The Ultimate Travel Hack, not only will travellers get that inside view, but they’ll also save money and time by planning, researching, and booking the trip with Skyscanner's award-winning tools and coverage.

Live Content pages:

• Exceptional City Guides Home page

• New York

• London

• Paris

• Los Angeles

• Rome

• Sydney

Launch Film in Social:
We’ve teamed up with @exceptionalalien to give you the ultimate insider look at six iconic cities you thought you knew. Our local creators are lifting the lid on all the hidden gems and secret spots you definitely don’t want to miss next time you visit.

Discover London through the eyes of award-winning Italian Graphic Designer, Astrid Stavro.

We’ve teamed up with Skyscanner to create Exceptional City Guides, uncovering the creative underbelly of cities you thought you knew. Hit the link in bio to check out Astrid’s full curation of insider tips and hidden gems for architecture, restaurants, museums, favourite bistros and more!

Post Copy:
One of the world’s most respected fashion photographers, Mariano Vivanco has worked with everyone from Rihanna to Cristiano Ronaldo. Born in Peru and raised in New Zealand, he traveled the world in pursuit of his art, eventually settling in London.

Step into Mariano’s creative lens as he shares his inside playbook of favorite cafes, hole-in-the-wall restaurants and vibrant neighborhoods.

Post Copy:
Camille Tanoh, aka The Proper Kid, is at the forefront of sustainable design in the fashion industry. The Paris-born talent works alongside his sister Sonia to design sneakers and everyday basics for their brand, The Proper Label.

We caught up with Camille to explore the creative underbelly of Paris. Discover his top spots to find inspiration, art spaces, luxury brands and where you’ll enjoy a must-have mille-feuille 🥐☕🇫🇷