Nurofen - For Lives Bigger Than Pain
BRIEF:
Create a unifying brand philosophy and campaign for Nurofen, fit for global rollout and use and fit for the future. Give the brand a voice beyond the rational. Make it say something about those who use it.
IDEA:
Nurofen is not just for pain. Nurofen is for Lives Bigger than pain. People rather get on with life than roll about in the self-absorbed drama of pain. 
CREDITS: 
Havas Worldwide, Alasdair Graham, Joe Williams, Andy Preston, Ian Gallais, Sarah Khan-Varda
Introducing Nurofen Period Pain
Introducing Nurofen's New Topicals Range

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