Collaborative and experienced Art Director originally from Colombia but moved to London loooooooong time ago. I believe in mutual inspiration and ego-free collaboration to create great work.
I have a strong Conceptual, Digital and Design background gained with 8 years of experience as an Art Director at global Advertising agencies and over 2 as a Creative Director with Tech Start-Ups.
I'm passionate about the interaction between people and technology and I like to combine Creativity and Design to create positive and sustainable impact for people, businesses and brands.
I've had the privilege to lead and inspire fellow Creative and Design teams to deliver innovative solutions that generate better experiences for people and a positive business impact. I've worked on both local and global Advertising and Branding campaigns for brands like Deliveroo, Fiat UK, Durex, Virgin Trains, Ferrero, Chivas Regal, VO5, amongst others.
I believe some of my work has been great, some good and a lot failures were I learned a lot from. Either way they all reflect who I am. I like to use my skills to make great things happen.