Hello!
I'm a London-based Senior Creative originally from Colombia with a solid Art Direction, Digital and Design background. Have a focus in Advertising, Storytelling and Brand Comms; and in creating solutions that generate a positive impact for brands and people.

Skyscanner X Exceptional ALIEN
Content partnership to launch world-class curated travel guides in Australia and Canada

Ultimate Travel Hacker
A global content creation franchise to make the brand's roots a viral social trend and define its global positioning.

QUAKE Earthquake museum
Creating a Visual Identity and Brand Ecosystem for Lisbon's first earthquake experience.

Chivas Regal ft. Chiwetel Ejiofor
A global campaign to inspire the new generation of entrepreneurs to achieve success whilst making a positive impact.


Virgin Trains
A fish and shark invite you to take the train in those moments you need to arrive fresh and in top form.


Fiat 124 Spider UK & EU Launch★
Pitch winning concept and idea to create an experiential launch of the Fiat 124 across various markets.

Fiat UK Brand Positioning ★
Developing the new tone, voice and brand positioning for Fiat in the UK. Sometimes, Italy is not for everyone.

VO5 The Oaks 'Folkumentary'
Creating a fiction folk band to launch new VO5 products and its sponsorship of the UK teen TV show "Hollyoaks".

IPL Cricket Branding
Creating a brand for India's Cricket league and developing the tournament visual identity and look & feel.

Employee Engagement Content
Getting employees of a Global Organisation to explaining their new company culture. With kids games.

Gift Boxes à la Durex
Creating a gift box with a hidden compartment for the "other" gifts people really want to give.

Vanish Bid Store
Concept of the first reversed-bid online store of pre-stained Top Designers clothes.

Sport 24 - Brand Comms
Creating and developing the Visual Identity of a Sports TV Channel for Cruise and Airlines.

Durex AIDS Social Campaign
Global campaign for World AIDS Day to raise awareness and donate condoms to HIV Charities in the world.

A Social Store for Durex
A lifestyle online store to explore Durex products and normalise the conversations about the topic.

Money Making
Projects, business and ideas where are creating

Evian - Social Symphony Concept
A music experiment to create sound based on Social Media activity.

Content & More
A section for random thinking, content and ideas that never saw the light of day.

Ellas Kitchen - Pitch win ★
A pitch-winning revolution to launch a range of healthy snacks for toddlers.

Nurofen - Global Campaign
A global campaign to inspire people to live their lives and forget about physical pain.

Long Live Print Ads
A selection of self initiated print ad ideas.