Hello!
I'm a London-based Senior Creative originally from Colombia with a solid Art Direction, Digital and Design background. Have a focus in Advertising, Storytelling and Brand Comms; and in creating solutions that generate a positive impact for brands and people.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/d2928a47-03ab-479b-b2a7-434c958e63ab_rwc_0x201x1080x844x1080.png?h=dad56509436bcab07d3f224c76876b02)
Skyscanner X Exceptional ALIEN
Content partnership to launch world-class curated travel guides in Australia and Canada
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/6fdbd25a-f98f-43f6-9e48-c42788198bf7_rwc_0x46x936x732x936.jpg?h=f0ba743d234f10e36c0544a63c03139b)
Ultimate Travel Hacker
A global content creation franchise to make the brand's roots a viral social trend and define its global positioning.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/772d7f93-b901-4a8a-a76d-10aa16a8248f_car_202x158.png?h=b68087ed65a8fcb55a740841b9885d01)
QUAKE Earthquake museum
Creating a Visual Identity and Brand Ecosystem for Lisbon's first earthquake experience.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/e798c7b5dd42959a231cb764860e87dca18d0713c2cf1aa2625ade4b0e3c0a89225c1d64f670d89c_car_202x158.png?h=93f349bceed62e62a45ab66a39d4a79e&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzMxNDA1NjguNTQ1YjdmNjI2MTUwNy5wbmc=)
Chivas Regal ft. Chiwetel Ejiofor
A global campaign to inspire the new generation of entrepreneurs to achieve success whilst making a positive impact.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/ee04f4469ee8ebc0316aca9a3e11f494423bf9eb6355764e7e7dd583e3b5b6c796546d78affe7369_car_202x158.jpg?h=880f838f12d3a6a76fc02bc667b41f5e&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzE4ODE5MTIxLjU0OGU4MDJjY2M5ZjQuanBn)
IPL Cricket Branding
Creating a brand for India's Cricket league and developing the tournament visual identity and look & feel.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/61e2883c-da7c-4286-baf6-6b59d763c22a_car_202x158.jpg?h=5b944a9f04097889d09d7941703bf0f9)
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/f93b8025-13a9-4ed9-bc10-11f3f61fc31f_car_202x158.jpg?h=140abbcc6403297e51877597a63ab7e1)
Virgin Trains
A fish and shark invite you to take the train in those moments you need to arrive fresh and in top form.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/33f983e1c785ecd24cc51b53da0f24df3a7f534ae8c286021c929bf609ef4b730c374cbb6d8a5391_car_202x158.jpg?h=9f5fbeb83dbfa22f2967bc4708263de6&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzlmMzI5MTY2MjUwMzEuNTRlNzcwM2NkN2JkMy5qcGc=)
VO5 The Oaks 'Folkumentary'
Creating a fiction folk band to launch new VO5 products and its sponsorship of the UK teen TV show "Hollyoaks".
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/c2137751fdabc735ba4b5867d93d93d40a52786aae2aa9130c8245845038ccf1384bc5e2e93696c8_car_202x158.jpg?h=3671aaea7f07f6aa4304eec427d5e8b9&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzE4ODI0MDAxLjU0OGU4MjBjMmU4ZDIuanBn)
A Social Store for Durex
A lifestyle online store to explore Durex products and normalise the conversations about the topic.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/e22224d4-3f03-4533-b16d-5e962e8f9d6f_car_202x158.png?h=a676f4dfee377e93e218ea5cec793288)
Employee Engagement Content
Getting employees of a Global Organisation to explaining their new company culture. With kids games.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/c8de4d44-2dfb-4c3f-afa8-cd5d27606829_car_202x158.jpg?h=9f2a199839f08a8677f637877639ffe7)
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/bf330801-157d-4d77-98f2-7ed7b6b8a28d_car_202x158.jpg?h=2d4084fdfc2b43fdf548ac355c06bb6a)
Fiat 124 Spider UK & EU Launch★
Pitch winning concept and idea to create an experiential launch of the Fiat 124 across various markets.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/011c4b217214144c1190d65096a789edebc14fd13b4a56899f4ee76dd2290b66daa9e546d0c49023_car_202x158.jpg?h=adc8218af2eec87c797f8d8b84f3d6b7&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzlkYjlhNjQxMTQyNjkzLlkzSnZjQ3c0TkRZc05qWXlMRFk1TERJMy5qcGc=)
Fiat UK Brand Positioning ★
Developing the new tone, voice and brand positioning for Fiat in the UK. Sometimes, Italy is not for everyone.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/d96606a3f5abd5b0f10f83fac94a6dfae53593bf3f855c41d7b6d76e51567518566fbeb54d380af6_car_202x158.jpg?h=d60f72bf03bdb9a8ab59bcf4f0a13d92&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzIwZTMzZDI0ODE5MTE1LjU1MTNmZjRhYTE4MmMuanBn)
Gift Boxes à la Durex
Creating a gift box with a hidden compartment for the "other" gifts people really want to give.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/56eadc21f9957cf8ff95f6e7a59bd1980dca1a09af9bd36ea0042497e1ee66f8492389d97d9c3857_car_202x158.jpg?h=f5b08e596e3553f4de2d97a93209d4fa&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzIxNzk3NDkxLjU0N2Y2YjE0ZDdjMGUuanBn)
Vanish Bid Store
Concept of the first reversed-bid online store of pre-stained Top Designers clothes.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/c333cb1b625f27c3aa9ca1cd050853cf04f32087a07907322424433729256e346b7d2b1601971179_car_202x158.png?h=f866307a254a3669df3164fbf2eda24b&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzMxMzY4NjcuNTQ1YjdhNzY5NDBiMS5wbmc=)
Sport 24 - Brand Comms
Creating and developing the Visual Identity of a Sports TV Channel for Cruise and Airlines.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/36a6eb1ae94df5d604ab24ac8d936e79f1efc854b0d1bd60198831acab5cb49575a954d9a28f46e0_car_202x158.jpg?h=a3346cff4e3fe45a12f5e9522267b45d&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzY2MTMxMzMuNTQ2ZDdmMDNjZmE5NC5qcGc=)
Durex AIDS Social Campaign
Global campaign for World AIDS Day to raise awareness and donate condoms to HIV Charities in the world.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/fa913e4ea84b7adc2dee0c4834a6af08fea46a6fb37f141057862c4e887d87a16fa29e2170a5aa8d_car_202x158.jpg?h=adaf904a37b298fef19cc501b2d61158&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzRkNjc4YTQ1MjIyMjc3LjU4MjllYTkwZjE4ZTkuanBn)
Money Making
Projects, business and ideas where are creating
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/a0a560f6457bd02555bbe6a55568c4ebe29200968d18588bf50528a818589b80b8861bfa92197eb8_car_202x158.jpg?h=1c368da3f75c65fd2a353396f4a359e3&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzBlZTI2NjIzODg0Nzc1LjU0ZWUwN2VjYjU2ZTEuanBn)
Evian - Social Symphony Concept
A music experiment to create sound based on Social Media activity.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/5309df8b-6fd0-4cdc-b333-b1aa370ebb23_car_202x158.jpg?h=f10cca5aeb78ed0e9b451edd9e3a4c82)
Content & More
A section for random thinking, content and ideas that never saw the light of day.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/c1235e2888d6819037708b609d0226b4caea60bc20a6efd9dadf97e63ec1bc4e14c1dd4da2a12a9b_car_202x158.png?h=e74a6e1444367ce7badef4a72d336266&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzIwMTI1NzE5LjU0Mjk3NTgzZDg4YTEucG5n)
Ellas Kitchen - Pitch win ★
A pitch-winning revolution to launch a range of healthy snacks for toddlers.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/473679b1387b3788c667429bb613dfbf461822c0490a78deceb892d55e7f478d89275b5f1c7f2714_car_202x158.jpg?h=72e295a49919f404670053d6e7bfd072&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzcyNjI0MTUuNTQ3MGZhZmRjMzRlNS5qcGc=)
Nurofen - Global Campaign
A global campaign to inspire people to live their lives and forget about physical pain.
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/9a85155cc92ad6f30e254fe3b559b134b4c9231b07874b19eb82b0990c5d0014ad05c8e84aba8034_car_202x158.jpg?h=f34e9dbf8582c5f2f27655620256518d&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzQ0MmYwNTMxMzY3MzMuWTNKdmNDdzFOakFzTkRNNExEQXNNak15LmpwZw==)
Long Live Print Ads
A selection of self initiated print ad ideas.