Nurofen - For Lives Bigger Than Pain
BRIEF:
Create a unifying brand philosophy and campaign for Nurofen, fit for global rollout and use and fit for the future. Give the brand a voice beyond the rational. Make it say something about those who use it.
Create a unifying brand philosophy and campaign for Nurofen, fit for global rollout and use and fit for the future. Give the brand a voice beyond the rational. Make it say something about those who use it.
IDEA:
Nurofen is not just for pain. Nurofen is for Lives Bigger than pain. People rather get on with life than roll about in the self-absorbed drama of pain.
Nurofen is not just for pain. Nurofen is for Lives Bigger than pain. People rather get on with life than roll about in the self-absorbed drama of pain.
CREDITS:
Havas Worldwide, Alasdair Graham, Joe Williams, Andy Preston, Ian Gallais, Sarah Khan-Varda
Havas Worldwide, Alasdair Graham, Joe Williams, Andy Preston, Ian Gallais, Sarah Khan-Varda
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/eeac1a9b6d51ac14628a7139_rw_1920.jpg?h=38240dcffc92e61ec89f2013152957e8)
![](https://cdn.myportfolio.com/47d5b4e88e4d679bc9ad9c1f0596aea1/106ed4190a8a2809c80f8ac1_rw_1200.jpg?h=aac48464be7bc1c40f4d62c6664ef6ab)