Nurofen - For Lives Bigger Than Pain
Create a unifying brand philosophy and campaign for Nurofen, fit for global rollout and use and fit for the future. Give the brand a voice beyond the rational. Make it say something about those who use it.
Nurofen is not just for pain. Nurofen is for Lives Bigger than pain. People rather get on with life than roll about in the self-absorbed drama of pain. 
Havas Worldwide, Alasdair Graham, Joe Williams, Andy Preston, Ian Gallais, Sarah Khan-Varda
Introducing Nurofen Period Pain
Introducing Nurofen's New Topicals Range

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